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Bob Barocas

Bob Barocas is the Owner of RDB Design.

Successful Niche Marketing: 4 Great Strategies for Your Business

There are nearly 28 million small businesses in America. Whether you’re a budding entrepreneur or a successful manager of several employees, learning how to build and maintain your reputation is essential. In a world saturated with fierce marketing tactics, it’s more important than ever to stand out from the competition when implementing your business strategies. Niche marketing allows you to best target your ideal customer, refine your content, and establish credibility as a leading source in your industry. Let’s get into everything that you need to know! What Exactly is Niche Marketing? Niche marketing refers to concentrating your marketing efforts […]

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Website Design Basics That Will Make Your Site SEO-Friendly

Your website represents your business. For companies that don’t have a storefront, your website becomes your storefront. Even for businesses that do, a website is your virtual storefront. The image that you portray on your website is crucial. A lot of customers and clients will go to your website before making their final purchasing decisions. Organizing your website in a way that makes sense and allows your users to find what they are looking for is key. Your success depends upon it. In this article, we’re going to take a look at how to SEO your website, and some website […]

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SEO Content Writer Tips for Busy Business Owners

What do you think it takes for a website to rise in search rankings, reach the number one spot, and dominate SEO? Linking structures and sitemaps will always be important for SEO, but when it comes to true SEO power, the SEO content writer holds the key to success. There’s a reason why the phrase “content is king” has become so well-known that it’s a cliche. It may be played out, but it’s absolutely true. Businesses that want to improve SEO will need a skilled content writer to bring everything together. SEO content writing can be a difficult skill to […]

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6 Website Optimization Tips That Google Loves

Google processes, on average, 4.5 billion searches every day. Every search query generates results carefully ranked according to Google’s guidelines. High Google rankings depend on a variety of factors. The most important search engine signal, however, is your website itself. In fact, effective search engine optimization (SEO) campaigns focus the majority of their efforts on website content and optimization. It can be tough navigating SEO optimization, particularly if you are new to the world of Google rankings. The good news about website optimization is that any site owner can tackle it, no matter their experience. Read on for some website […]

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If it’s Not Just Keywords, How Does SEO Work?

If you want to double your site’s organic traffic, you’re going to need more than just keywords. Continued Google updates have all but eliminated any benefit gained from relying solely on keywords to rank well. Keyword stuffing for the purpose of ranking does nothing to enhance user experience (UX), and has led to a bad rap for legitimate search engine optimization (SEO) strategists. The usefulness of these practices is long gone, but SEO misconceptions still abound. So, if it isn’t about keywords, how does SEO work? Take a look through this guide to find answers to these questions and more: […]

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10 Google Recovery Tips to Use If You Received a Google Penalty

Have you recently received a Google penalty? Google assigns penalties to websites that don’t comply with its complex rules for a Google-friendly site. It’s far easier to receive a penalty than most people assume. There are two kinds of Google penalties: manual and algorithmic. Both are frustrating and can influence your ranking in search results. Lower rankings can harm your visibility and reputation, slashing conversion rates and local traffic. If you’ve recently received a Google penalty, the first thing to do is stay calm. There are plenty of things you can do to recover from a Google penalty, and all […]

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How to Get Higher Google Rankings Fast

Improving a website’s rank in Google’s search results is the name of the game in today’s digital marketing efforts. The Internet has been around for some time, so you’d think that figuring out the best marketing strategies would be easier today, right? That’s completely false, unfortunately, as Google changes its algorithms to deliver the best results to consumers. What that means for businesses like yours is that your website needs to keep up with these changes and constantly learn how to get higher on Google. We’ve compiled the latest white hat SEO strategies that will help your web pages rank […]

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How To Rank For “Near Me” Searches in Google

Thousands of customers are relying on Google to find local businesses near them. Customers who don’t know the location of a business typically Google the service plus the phrase “near me.” For example, if a person is interested in businesses that offer plumbing services in his or her area, they typically will type “plumber near me” into Google, and click on one of the top results  provided. Amazingly, Google is able to figure out the exact location of a searcher and provide a relevant list of businesses that are closest to him or her. “Near me” Google searches have grown […]

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Why You Need SEO for Your Business and Brand

With the average small business set to spend $75,000 on digital marketing this year, it’s essential to find ways to cut back or get the most from your money. SEO can help you save money and does most of the marketing work you need to grow your business. Before you can understand why you need SEO, you need to get an understanding of what it is in the first place. How Does SEO Work? Search engines use tools called “web crawlers” to scour every single page of the Internet. They look through and index each site for how quickly a […]

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Baltimore SEO Blueprint (Updated for 2019)

Our Baltimore SEO blueprint walks you through everything that RDB Design has to offer when it comes to digital marketing for your business. Let’s dive right in… Discovery In the discovery phase, we sit down with you to better understand your business and marketing goals. This focused and targeted 45 minute call or in-person meeting will give us everything we need to know to best shape your digital marketing strategy and grow your business. During this goal-oriented call, we’ll ask you: To tell us about your business To explain your overall marketing goals Who you’re trying to market to and […]

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