Bob Barocas

Bob Barocas is the Owner of RDB Design.

How to Make Money With Online Marketing in 2019

When we talk about marketing in 2019, we need to keep one really important thing in mind: our generation is glued to electronic devices. Many wake up to their alarm on a smartphone, ask “Siri” or “OK Google” what the weather is, and then use that device to order a “Lyft” or “Uber” to get to work. During the commute, most look at their screens as they “like” and “comment” on social media, read blogs, and peruse news articles. Remember, the key to all good marketing strategies begins with going where the customer goes. In 2019 and beyond, that means […]

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The Correct Approach to Content Marketing

If you want your business’s online marketing efforts to be successful, you’re going to need to create high-quality content. Having a one page website isn’t going to cut it, no matter how sleek it looks. Potential clients want to know that your company is the one they should turn to. In order to help persuade them, you need to create content that educates, builds trust, and distinguishes your business from all the rest. Content Marketing in 2019 These days, when customers look for businesses online, they do their research. They read your blog posts and want to find out if […]

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How to Get More Customers With Social Media Marketing

Most business owners understand the importance of social media. Unfortunately, they simply lack the time to be active on it. This puts most companies in a terrible catch-22: they either: 1) have dead social media accounts that haven’t been used in months (or even years), which tarnishes their reputation in the eyes of potential clients or 2) they don’t even have a social media presence, which makes them look antiquated and really not with it. A potential client looking to buy your products or use your services will spend tons of time digging into every crevice of online space you […]

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What is Local SEO and Why is it Important for Your Business?

When Googling something, have you ever seen a box containing a map and three businesses just below the paid ads? This is Google’s Map Pack. Getting in the Map Pack can be tremendously lucrative for your business. Why? Think about it: Google’s Map Pack takes up serious Page 1 real estate, it’s right at the top above all organic results, and it’s exactly where many of your potential clients click when looking for a local business. Getting your site front and center in Google’s Three Pack requires high-quality local SEO. What is Local SEO? Simply put, local SEO is the […]

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How to Master On-Page SEO in 2019

On-page SEO can get pretty intense, but it’s worth every minute of your time. To really get SEO right, you’ll need to take a good hard look at your website and invest a lot of time and effort into improving it on both the front-end and the back-end. In this post, we’re going to discuss everything you’ll need to know to master on-page SEO in 2019. Some of this might get a bit technical, so hang on tight. Title Tags We’re not supposed to judge a book by its cover, but Google does judge a website by its title. Optimize […]

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3 Reasons Why You Might Need to Redesign Your Website

Most people will be able to tell quite quickly if your company’s website is out of date. If it is, marketing data shows that your visitors will leave your site even faster than they arrived. Nowadays, your potential customers are buying from brands that have a polished online presence along with a modern-looking website that has fresh content. Whether you like it or not, your website is a direct reflection on your brand. An out of date website suggests that your company is out of touch with the needs of your target market. Similarly, an old-looking website raises flags about […]

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Why Social Media Matters for Small Businesses

Properly promoting your company online is one of the most difficult challenges small business owners face in the Digital Age. Regardless of the quality of your products or services, it’s not easy to get noticed. The problem becomes even more pronounced when your marketing budget is lower than what your competitors are spending. Don’t get discouraged! There are several things you can do to flourish in this fierce market. With social media platforms like Twitter, LinkedIn, Facebook, Google+ Instagram (among many others), it’s very easy to build your online reputation and get noticed. Still on the fence about implementing social […]

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5 Ways to Improve Your Website Speed Right Now

We live in an age of instant gratification. This can be a good thing for search engine users, but it can be a real nuisance for website owners who can’t seem to get their sites running at optimal speeds. After all, research has shown that most Internet users expect a page to load in less than 3 seconds! If your load times are slower than this, you’ll see your bounce rate (the number of people leaving your site a short time after accessing it) increasing accordingly. This – along with the fact that page loading time is now a more […]

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