How to build a world-class website for a world-class business
Step 1: Create a custom-made website in line with your brand image.
When you set out to design your website, make sure you’re not creating a cookie-cutter product given out to hundreds of other businesses. Don’t simply “buy” a website template and think that will do.
Instead, make sure your website has a custom-made design that is uniquely tailored for your Baltimore business, looks professional, and is aesthetically beautiful.
It’s crucial to go out of your way to establish a visual bond between you and your website visitors. This involves matching the overall color scheme of your website with your corporate colors and brainstorming the best fonts and styling to use site-wide.
Step 2: Use WordPress to design your site.
WordPress is the industry standard for web design. Avoid Squarespace, Wix, and other platforms that shackle you to their features and limit what you can design. WordPress gives you all the flexibility you’ll need to help you build your website from the ground up.
Aside from being the most popular content management system in the world, WordPress is also the best and most versatile. That means your website can easily be updated, tweaked in the future, and can always remain fresh. Not only that, but just about everyone else (including big brands like the WNBA and Vogue Magazine) is also using it.
Step 3: Go through your web design checklist to ensure that you’ve covered all your bases.
When you build your website, make sure to have all of the following (or to hire a Baltimore web design company to gives you all of the following):
Step 4: Turn your website into a lead generation machine.
Without a doubt, your website is your best and hardest working employee.
Unlike any other employee you have on staff, your website works 24/7 and 365 days a year. It doesn’t need to take lunch, leave the office, or sleep. In fact, it’s working for you while you’re sleeping.
Not only that, but your website is also the ideal salesman for your company. It knows your business inside and out and can pitch it perfectly every time.
Think about it: your website is the only employee you have that can talk to hundreds of people every day, converse with them simultaneously, and give them all one-on-one attention.
Your website also has no problem traveling. It can be anywhere in the world and at any time. (It can even be in multiple places at once!)
Most importantly, your website will never quit, which is not the case for other employees.
Ultimately, the value of your website is exponentially greater than its price tag.
All that said, you need to make sure it is giving your potential customers a ton of valuable content and plenty of opportunities to get in touch with you.
Step 5: Make an incredible first impression.
Your website will usually be the first impression a potential client gets of your business.
It’s also the place where you can control what people learn about your company while simultaneously attracting new clients and customers.
This means the look-and-feel of your website and its overall structure are mission-critical.
You need to create a professional and beautiful website that is deliberately designed to attract visitors and convert them into customers.
Remember, almost all of your online marketing dollars are spent funneling potential clients to your site, so it needs to be something that your whole team is proud of.
Step 6: Have your ROI in mind before you start designing.
That said, it’s not enough for you or a Baltimore web design company to create a beautiful website for your business. If it’s not search engine optimized, no one is going to see it.
Your brand deserves much more than a glorified landing page. Your website will be the central hub for all of your digital marketing and is the best way to generate business. If the pages on your website occupy prime real estate in search engines like Google, you’ll receive a ton of traffic and leads.
Consequently, you need to have your website designed with your ROI in mind from the very beginning. Whether it’s the actual pages, your images, or videos, all of the content that you put on your site needs to be search engine optimized. Although this is no substitute for a full-fledged SEO campaign, it puts you leaps and bounds ahead of your competition starting on day one.
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