Most business owners understand the importance of social media. Unfortunately, they simply lack the time to be active on it.
This puts most companies in a terrible catch-22: they either: 1) have dead social media accounts that haven’t been used in months (or even years), which tarnishes their reputation in the eyes of potential clients or 2) they don’t even have a social media presence, which makes them look antiquated and really not with it.
A potential client looking to buy your products or use your services will spend tons of time digging into every crevice of online space you occupy just to find out if you’re the right company for him or not.
Do yourself a favor: either invest your time or money into building your business’s social media presence.
Your Customers Expect You to Have a Social Media Presence
Your potential customers are on social media and they want to see that you are too.
Having dead social media accounts (or no social media presence whatsoever) is a huge red flag that will send the majority of people researching your business running for the hills.
However, being active on social media lets you engage directly with potential customers in the space they feel most comfortable.
Here are just five ways businesses are using social media to get more clients:
- Making niche-specific Q&A videos for YouTube
- Posting pictures of themselves with a happy customer or client on Pinterest or Instagram
- Sharing topically relevant posts that position them as an authority on Facebook
- Responding to questions, comments, and reactions from potential clients on Twitter
- Growing their professional network to gain more referrals on LinkedIn
Without a doubt, social media is an indispensable component of growing your business.
Facebook is one of the most widely used social media platforms in the world.
With over 1.94 billion active monthly users, you’re literally leaving money on the table if you don’t create and maintain a robust Facebook presence.
As with all social media profiles you create, you need to take the time to fully fill out and complete your company’s Facebook page.
For example, your “About” section should be as detailed as possible and try to capture your business’s personality and philosophy. It should never be a mere regurgitation of your website’s “About Us” page.
The goal is to give potential customers a taste of who you are, what your brand stands for, and why they should choose you.
Likewise, your background image should be as attractive as possible. The same goes for your profile picture.
While you’re at it, upload some high-quality images of your brick and mortar location and staff. If you have video testimonials from customers, upload those too – they’re great social proof attesting to your reputation.
Remember, if you’re a Baltimore business, a great Facebook page can also improve your Baltimore SEO, so be sure to have some hand-selected keywords carefully and seamlessly placed in your “About” section.
Once you finished making or revamping your company’s Facebook page, ask yourself the following questions:
- Would I be enticed to spend more than 5 seconds on this Facebook page?
- Does this Facebook page look professional and attractive?
When your answer is “yes” to both questions, you can begin to use your business’s Facebook page to help enhance your brand and get more customers.
The best way to start enhancing your brand online is by being perceived as an authority in your field by prospective customers.
This is typically achieved by having your finger on the pulse of hot-button issues and posting links to newsworthy articles related to your products or services.
Once your company becomes an established authority, it’ll become the go-to source for these issues and your name will be what potential customers remember when they need what you’re selling.
Growing Your Following With Twitter
Although fewer people use Twitter than Facebook, it still has a whopping 313 million monthly active users.
Twitter is the go-to platform for sharing quick updates, breaking news, and blog posts. Successful businesses use it to do all three of these and more.
One of the most important ways to use Twitter to get more customers is by growing your following. The more people you have following your company, the more potential clients you can reach.
Remember, the key to monetizing your Twitter account is amassing a following of people who can either become your customers or bring you more customers.
This usually includes:
- People who can help you build a referral network
- Customers who may buy your products or use your services again or refer you to their friends
- People interested in what you do who may need your products or services down the road
- People who may know someone in need of your products or services.
By amassing a solid following of people who are interested in what you offer and posting links to niche-specific blog posts on your website, you’ll begin to attract your Twitter followers to your company’s website.
Not only will this increase traffic to your website, it will also increase your sales funnel and the likelihood of getting more customers.
Frequently posting articles related to your industry along with your own blog posts exponentially increases the chances of your Twitter followers choosing you or recommending your services to others.
Ultimately, amassing the right Twitter following and posting the right content can land you more customers and steadily improve your ROI.
LinkedIn for Businesses
LinkedIn is a tremendously powerful tool for professionals to network with one another.
In the past, LinkedIn was looked at solely as a tool to help people secure jobs and network to get a job. Now, however, people are also using it to build referral networks, become industry leaders, and grow their businesses.
More specifically, professionals are connecting with fellow professionals to create client referral networks that tremendously improve their ROI.
How are they doing this?
It’s not rocket science; it just takes a bit of effort and some social intelligence.
When it comes to building a referral network, the most successful professionals build off of current successes. This translates into connecting online with those you already connected with offline.
For example, if you already have 2-3 people that refer customers to you, connect with them on LinkedIn. When you do, you’ll be able to see who their connections are and you can request to connect with those new people.
While it’s a good idea to amass 500+ connections, it’s not smart to connect with just anyone. Target professionals who you honestly believe you can build a real relationship with.
After these people accept your connection requests, send each one a “thank you” message. Try to find out their area of expertise to help make this message as personalized as possible. Be sure to also tell them that you would gladly refer them business and would love to help them in any way you can.
Slowly, over the next several weeks, try to build a relationship with each person you connect with. The more you make yourself available to help your connections, the more likely they will be to refer you clients.
If you feel comfortable, take the conversation offline. Set up a time to have a phone call and discuss the possibility of working together and referring clients to one another.
If you keep at it, this technique can help you grow your business and improve your ROI tremendously.
Also, LinkedIn is becoming fertile ground for posting in-depth articles that can transform you into an industry leader.
By writing and posting these, numerous professionals have positioned themselves as authorities in their unique areas of practice.
How can you do this?
Publish at least one long article per month. The post should be a bit formal, very detailed, and hopefully intriguing.
These LinkedIn posts can serve as publications that help improve your standing in your industry, enhance your reputation, and keep you in the minds of your peers.
Whether you choose to put your company on Facebook, Twitter, or LinkedIn is ultimately up to you. However, we strongly suggest starting with at least one of them and gradually branching out to all three.